Friday, July 1, 2016

A Gravel Rally Debut for the Subaru Parts Online Car

Watch out, there’ll be another Subaru speeding through the New England Forest Rally this year -- a 2016 Super Production class WRX STI presented by Subaru Parts Online. Driver Bucky Lasek and co-driver Rhianon Gelsomino will be making their gravel rally debut in New England on July 15 in the Subaru Parts Online car.

Made up of 100 miles of dirt and gravel logging roads, the New England Forest Rally is one of six National Championship rallies in the United States. The two-day national competition is held along the Maine and New Hampshire border.

Lasek last drove for Subaru Parts Online in the 2016 Sno*Drift Rally, which was also his debut with the Subaru Rally Team USA.

Of course, we’ll all be thrilled to see the Subaru Parts Online-outfitted STI tearing through the forest come July 15. It’s not often that a SimplePart-powered parts program is represented on a rally car, and we’re hoping that it’ll bring more awareness to the success of national online parts programs like Subaru’s.

“There have been times I’ve sat in the rain, snow and wind to see cars I didn’t know zoom past,” said SimplePart CEO and founder Cole Getzler. “It’s great to watch for a car represented by a program I support and believe in.”

Learn more about the rally at and the Subaru Rally Team at

Friday, June 24, 2016

A Brief History of Our Building

We’re proud to call 84 Walton Street home, especially since it played a major role in shaping Atlanta. We’ve done some research into the building’s illustrious background, and here’s what we found.
The Atlanta, Birmingham, and Atlantic Railroad (AB&A) was chartered in 1906 as a consolidation of the Atlantic and Birmingham Railway (A&B) that had built and operated miles of track between the Atlantic coast in Georgia and Birmingham, Alabama.
The AB&A Railway Track

An AB&A Train
AB&A moved into Walton Place (84 Walton Street NW) upon its construction in 1907, along with the Georgia Railroad and Power Company which is now known as Georgia Power. Both AB&A and GR&PC continuously grew, merged with other companies respectively, and changed names throughout the first half of the 1900's.
AB&A likely left the building in 1946 when they were bought by Atlantic Coast Line Railroad of Wilmington, NC. It has not been determined when GR&PC left the building.
We couldn’t find anything about the building’s history during the early second half of the century, but we do know that its renovation to historic office space began in 1988.
The Georgia Department of Family and Children’s Services operated from here for many years and moved out in 2014. Walton Place is occupied by us (SimplePart), Central Atlanta Progress, Downtown Dental Center, Michael’s Cafe, American Friends Service, Diamond Diaspora Media, Creative Juice, and Online Insight. The building is owned and operated in partnership by CBRE Group, Inc. and Selig Enterprises.
Walton Place also holds several awards, named as a finalist in the Rehab/Renovation category of Atlanta Business Chronicle's 2015 Best in Atlanta Real Estate Awards, the 2014 Downtown Fa├žade Improvement Awardee and the Urban Design Commission Awardee. Of course, you don’t have to take their word for it; check out these pictures of the building:

(Photos by Maria Saporta from the Saporta Report)

Monday, February 22, 2016

SimplePart on the news!

SimplePart got its fifteen minutes of fame last week when Erin Coleman from Channel 2 Action News came by the office to interview Lauren about being a small business in Atlanta. They highlighted the fact that we've moved four times to keep up with our exponential growth, and that we're part of the 1,500 businesses in Downtown. Check out the video below!

Don't worry, we haven't let the fame get to us. We're just doing our thing.

Tuesday, January 26, 2016

Q4 2015

SimplePart, an e-commerce provider delivering comprehensive online solutions for OEM dealerships and manufacturers, reported financial results for its fourth quarter ending December 31, 2015.

Tuesday, October 20, 2015

SimplePart Selected as Official Parts & Accessories e-Commerce Vendor for Volkswagen of America, Inc. and Audi of America, Inc.

Atlanta-based company awarded contract to develop Accessories Catalogs for both Volkswagen and Audi brands in the United States.

October 20, 2015
ATLANTA – SimplePart announced today that it has been selected as an official vendor for Volkswagen of America, Inc. and Audi of America, Inc. Accessories Catalogs.

“Volkswagen and Audi are looking to enhance user experience and increase ease of usability,” said Cole Getzler, founder and CEO of SimplePart, “and those are areas in which we excel. We focus on measurable performance for our dealers and manufacturers, and we look forward to providing significant results for the Volkswagen and Audi brands.”

Now a preferred solution for several major brands, SimplePart is a comprehensive e-commerce solution for automotive manufacturers and dealers interested in engaging the online auto parts consumer. It has been creating, marketing and supporting parts websites for OEM auto manufacturers and dealerships since 2008. In the first two quarters of 2015 alone, SimplePart experienced more than 30 percent growth in revenue and added 86 new clients, further establishing itself as a trusted manufacturer partner.

Vice president Michael Oki explained, “We differentiate ourselves by being a white-glove service that doesn’t just provide e-commerce websites, but also provides the catalog, digital marketing, analytics and strategy that help our customers focus on profitability and other key performance indicators that drive their business forward.”

About SimplePart
With a client base of automotive, motorcycle, truck and powersports dealerships across nearly every major brand, SimplePart connects OE dealers with owners buying retail parts and accessories online. Its turnkey parts catalogs, user-friendly websites and digital marketing services serve more than 300 clients, representing BMW/MINI, BMW Motorrad, Ducati, Fiat/Chrysler, Honda/Acura, Honda Powersports, Isuzu, Hyundai/Kia, Jaguar/Land Rover, Lotus, Mazda, Mercedes, Mitsubishi, Nissan/Infiniti, Subaru, Toyota/Scion/Lexus, Triumph, Volkswagen/Audi, Porsche, Volvo and Yamaha. Founded in 2008 and headquartered in Atlanta, SimplePart websites generate $2.2 million in sales and 3.1 million website visitors monthly. For more information, visit

Tuesday, August 4, 2015

SimplePart Shoots the Hooch

On a sunny Friday afternoon, we piled our camo tubes, coolers and dogs into a couple of trucks and took to the Chattahoochee River to cool off and float the day away. SimplePartners and pooches alike loved the cold water and gentle breezes. More than just a chance to kick our feet up and relax, it was a great excuse to enjoy a perfect summer day.

What better way to spend the day than floating down a river with your work family?

Thursday, July 30, 2015

SimplePart Makes Move to Burgeoning Downtown Tech Community

Local tech company attracted by Opportunity Zone credits, walkability and diversity will relocate growing business to historic downtown building.

ATLANTA, Ga. – SimplePart, an e-commerce firm currently based in Inman Park, will soon be calling 84 Walton Street, in the Fairlie-Poplar District, home. The company has doubled its staff each year for the last three years and is anticipating the same amount of growth by the end of 2015. The move is expected to be complete by Sept. 15.

“We’ve reached a point where we are scaling and innovating as fast as we can to anticipate and exceed manufacturers’ needs—both those that we have relationships with as well as those we foresee signing,” said CEO and founder Cole Getzler.

SimplePart, which has been creating, marketing and supporting parts websites for OEM auto manufacturers and dealerships since 2008, has grown 31 percent in revenue and gained 86 new clients in the first two quarters of 2015 alone.

“We’ve outgrown two spaces in the past four years,” said vice president Michael Oki. “We’re ready to settle into a space that will not only accommodate our personnel growth, but will also spur us on to create the next great thing.”

SimplePart considered space in several Intown neighborhoods, but was ultimately swayed by the history, energy and advantageous Opportunity Zone tax credits offered downtown.

“Downtown’s value isn’t just offered in its price per square foot, but in its walkability and unique, authentic environment catering to a diverse workforce,” said A.J. Robinson, President of Central Atlanta Progress, Inc. Adding, “Downtown is home to a diverse mix of industry sectors from large corporate headquarters to non-profits and small technology start-ups. Downtown is where companies like SimplePart can thrive and access talent from a multitude of market sectors.”

Fueling SimplePart’s growth is its comprehensive solution for dealers and manufacturers supported by full digital agency services to maximize sales and net profit for dealers. Offering proven SEO, SEM and business consulting services in-house has created strong demand. Its staff currently consists of 35 Atlanta-based developers, analysts, writers, creatives and more than a few dogs.

“It’s clear to us that Downtown is at a tipping point of development that’s really exciting. We want to be in a place with creative neighbors who are as committed as we are to building something meaningful, both from a business and a quality of life perspective,” Getzler says.

Diverse, walkable neighborhoods like those found in downtown Atlanta are favored by creative and tech talent — a fact that SimplePart hopes to leverage as it recruits in an increasingly competitive market.

84 Walton Street, owned by Selig Enterprises, was built in 1907 as the first of several buildings commissioned by the newly-formed Georgia Railway and Power Company, which today is Georgia Power. Streetcar tracks ran through the building for route transfer, and it was a transportation hub for downtown Atlanta.

“It’s very cool that our building is an old trolley repair facility. The history of transportation in Atlanta is in those walls, so we’re excited to work with Selig’s designers and contractors to create a space that will inspire a new generation of transportation innovations,” said Getzler.

“During the recent renovation of 84 Walton, we strove to highlight much of the original craftsmanship and detail that you don’t find in buildings today while bringing a bit of modernization,” said Jim Saine, vice president at Selig Enterprises. “We are excited to welcome SimplePart. Downtown has seen an influx of young tech businesses, and it’s great to see all of the new growth,” said Saine.

“We are very focused on creating an environment where people look forward to coming to work every day. A place where they can make a meaningful contribution with like-minded folks,” said Getzler.

About SimplePart
With a client base of car, motorcycle, truck, and powersports dealerships across nearly every major brand, SimplePart connects OE dealers with owners buying retail parts and accessories online. Its turnkey parts catalogs, user-friendly websites and digital marketing services serve more than 300 clients, representing Subaru, BMW Motorrad, Ducati, Honda/Acura, Honda Powersports, Isuzu, Yamaha, Chrysler/Fiat, Hyundai, Kia, Mazda, Mitsubishi, Nissan/Infiniti, Toyota/Scion/Lexus, Triumph and Volvo. Founded in 2008 and headquartered in Atlanta, GA., SimplePart’s websites generate $2.3 million in sales and 3.1 million website visitors monthly. For more information, visit


Wednesday, July 22, 2015

Q2 2015 Report

SimplePart, an e-commerce provider delivering comprehensive online solutions for OEM dealerships and manufacturers, reported financial results for its second quarter ending June 30, 2015.

Friday, May 22, 2015

Q1 2015 Report

SimplePart, an e-commerce provider delivering comprehensive online solutions for OEM dealerships and manufacturers, reported financial results for its first quarter ending March 31, 2015.

Friday, March 13, 2015

SimplePart Origins

SimplePart's employees hail from all over the globe, bringing all kinds of experiences, skills and even languages to our eclectic little company. We're always looking to add to our ever-growing team, so if you know someone who would add to the map, check us out at

Wednesday, February 18, 2015

SimplePart Celebrates Six Year Anniversary With 60 Percent Increase In Sales YOY

From 270 Daily Visitors to 72,000, Atlanta Startup Has Seen Exponential Growth

ATLANTA, Ga. – SimplePart, an e-commerce solutions provider for OE dealerships and auto manufacturers celebrates its sixth year of business this month. Since inception, the company has helped more than 300 dealers sell over $44 million in parts online, and this year reported a more than 60 percent increase in sales from the previous year.

As the only vendor that has a full turnkey solution for dealers and manufacturers, SimplePart is an endorsed solution for BMW/Mini, BMW Motorrad, Ducati, Honda/Acura, Honda Powersports, Isuzu, Subaru and Yamaha. It supports national brands such as Chrysler/Fiat, Hyundai, Kia, Mazda, Mitsubishi, Nissan/Infiniti, Toyota/Scion/Lexus, Triumph and Volvo.

SimplePart provides not only a platform to sell parts but also SEO/SEM and e-commerce marketing. In just six years, the company has experienced exponential growth, capturing 20 percent of the $100 million stand-alone parts market online and ranking among national brands such as Autozone, NAPA and Advance Auto Parts in website traffic.

“We started on a laptop at Joe’s East Atlanta Coffee Shop in 2008,” said CEO and founder Cole Getzler, who noticed a void in the online marketplace trying to find parts for his 1967 Austin Healey 3000. “Now we’re a major force in the e-commerce and automobile industries. What we provide is unique in the online parts space because it’s a purpose-built technology platform for parts sales, supported by a staff dominated by car enthusiasts with experience in the dealership world. We don’t outsource anything.”

SimplePart received the Marketing Innovation award this January from the Automotive Website Awards, hosted by PCG Consulting in San Francisco. “A combination of SimplePart’s ability to provide dealers with an immediate online parts store, its pay-per-performance model, attractive user interface and various other impressive features led us to award SimplePart in the category of Marketing Innovation,” the organization reported. “SimplePart has perfected the online parts store technology.”

The company has grown from three original employees to more than 30, with a 30 percent increase in just the last six months. Continuing its plans for growth, SimplePart projects adding 15 new employees by the end of 2015 for its office in Atlanta.

For more information, please visit

About SimplePart
SimplePart is the only comprehensive e-commerce solution for car and motorcycle dealers to sell parts on the web. Its turnkey catalog websites and marketing services serve more than 300 clients that include Subaru and BMW Motorrad. Founded in 2008 and headquartered in Atlanta, GA., SimplePart’s websites generate $1.8 million in parts sales and 2.4 million website visitors monthly. For more information about SimplePart, visit

Monday, January 12, 2015

SimplePart December 2014 Update

Happy New Year from SimplePart!
2014 was a strong year for online parts sales, as well as for SimplePart. We evolved a great deal to keep up with that growth, and to continue to offer the industry’s best service. We found ways for our websites to generate more orders from each visitor (+10%), bring in new visitors and help streamline back-office operations to minimize expenses.

We look forward to continued growth and success in the coming year.

Friday, December 12, 2014

Thanksgiving Holiday Shopping Weekend 2014

SimplePart's customers experienced dramatic growth in mobile visitors this season.

Wednesday, November 26, 2014

We're on Auto Marketing Now!

Today, SimplePart CEO Cole Getzler made his debut as a guest on Auto Marketing Now with Brian Pasch. They discuss how SimplePart gets dealerships into the online parts game and the different ways SimplePart helps dealers maximize profits from both parts and shipping. Curious about how we work? Cole talks about it all with Brian and even shows off the tools we use to help dealers out.

Check out the video here:

Friday, October 31, 2014

The Legend of SimpleHollow

On a brisk October morning, the day was just starting at SimplePart. Coffee brewed in the kitchen. Dogs raced around the building. Morning greetings were being exchanged...between an ostrich and his rider?

Soon, a hippie, Batman(s), Boba Fett and other characters had taken over the building! What happened to the SimplePart employees? By 10 o'clock, the office was full by a whole host of bizarre sightings - including an adorable little chicken and his farmer.

At the stroke of noon, it was clear that Halloween had taken over SimplePart. A pumpkin-carving contest was in order after a delicious lunch, and everyone scrambled to think up the spookiest creation. 

Wielding knives and scooping out pumpkin guts, the teams were all hoping to claim first prize. But who would win the title? Only time - and some judges - would tell. 

Happy Halloween, from all us characters at SimplePart!

Friday, October 24, 2014

SimplePart's SaddleSore Riders Head Back to ATL

On Wednesday and Thursday, Cole presented at the BMW Motorrad Aftersales Conference to dealership and industry professionals. He discussed how SimplePart aides dealers in optimizing their part sales within the online space. He explained online order processing, visitor onsite performance and other items that can be analyzed and adjusted to increase online parts sales. Yesterday, the conference wrapped up and now the guys are headed home. We are looking forward to having them back in the office and hearing about all the new things BMW Motorrad has in the works.

We have been getting some updates on the ride back. Cole and John are in the Touareg driving straight through while taking turns sleeping and driving. Tom and Dion are taking the scenic route, taking time to see Yellowstone and Old Faithful. As of 9am, John and Cole have 600 miles to go! At the same time, Dion and Tom were planning their route for the day and getting ready to get back on the road. Safe travels everyone!

Tuesday, October 21, 2014

Day 1: Jackson Hole

Although the day started off a little rainy, the guys still managed to squeeze in some fun while preparing for the conference. After eating breakfast, they dropped off the K75 and the R1150R to get serviced for the trip back to Atlanta. They then went to register for the conference and set up their booth. While setting up, they were able to talk with and meet a handful of new Motorrad people and dealers from around the country. By the time all of that was done, it was time to eat lunch. Nora's Fish Creek Inn was the restaurant of choice (if it's good enough for Guy Fieri, it's good enough for SimplePart!). Completing the necessary tasks for the day, the guys then embarked on a mission to find a real, live moose. We are still waiting to hear the results of that adventure.

Here are some more pictures from the ride up:

Monday, October 20, 2014

The World's Toughest Riders Arrive in Jackson Hole

When Dion and Tom arrived in Shamrock, Texas on Saturday, they completed their 1000 miles with 9 minutes to spare! After getting some rest and allowing time for John and Cole to catch up (they left Saturday morning), it was time to take off again. On Sunday afternoon, Cole and John hopped on the bikes as John started his own Iron Butt journey. Early this afternoon, we got word that everyone reached Jackson Hole safely and we had one more rider with Iron Butt status in the books! John was able to complete his with an hour to spare. Everyone at the office is really looking forward to hearing more about their journey. In the meantime, make sure to take a look below at some of the awesome pictures from along the way.

Congrats guys! Way to complete the SaddleSore 1000!

And don't forget to follow and like us!