Twittering? What works?

What drives better engagement on Twitter?  

LinchpinSEO has released a nifty Twitter Cheat Sheet info-graphic showing a summary of the engagement of the top 300+ Twitter handles.

Highlights include:

• Brand engagement is 17% higher on Saturday and Sunday, but only 19% of all brand tweets are posted on the weekend

• Tweets with one or two hashtags have 21% higher engagement than those with three or more

• 92% of engagement with a brand’s tweets are through link clicks

In other words, keep it SIMPLE.