What drives better engagement on Twitter?
LinchpinSEO has released a nifty Twitter Cheat Sheet info-graphic showing a summary of the engagement of the top 300+ Twitter handles.
- Brand engagement is 17% higher on Saturday and Sunday, but only 19% of all brand tweets are posted on the weekend
- Tweets with one or two hashtags have 21% higher engagement than those with three or more
- 92% of engagement with a brand’s tweets are through link clicks
In other words, keep it SIMPLE.