During August we peaked at 7,600,000 (+5.5%) daily page
requests and saw a total of 1,967,000 (+5.8%) unique human visitors. These
visitors placed 10,521 orders (+6.6%) for a total of $1,372,000 (+12.0%) in
sales. Across the board, we saw more orders for more dollars. We have seen
positive monthly visitor growth system-wide now for six months running – please
be prepared, however, for the traditional 25% winter sales slump which will
begin as the weather starts to cool.
August was a very busy month for SimplePart, and we are excited
to announce that we are now officially endorsed by BMW Motorrad. BMW introduced
us to their dealer network at their annual After Sales Conference in Cleveland,
and invited us to stand up a booth. Please do check out our complete blog for more information on the conference, and for stories about our motorcycle
and car adventures getting from Atlanta to Cleveland and back. Our design team
rode their motorcycles 1,500+ miles round trip to be there!
SimplePart is also very happy to announce the release of several
significant infrastructure changes. You may have noticed recently that your
Control Panel and websites are running even faster than usual. This is the
result of long-planned architecture changes, which we've rolled out over the
last few weeks. We are now running on a federated system of synchronized SQL
database servers, designed and built in-house. This system improves our ability
to handle new clients, spikes in load, long term growth and unexpected hardware
failures – basically it makes everything faster, more fault tolerant and easier
to scale. From a technical perspective, this is a really neat setup – please do
reach out if you’d like to know more. We're excited!
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